This was my first Firehouse, and man, I'm kinda taken with the basic roast beef sandwich. Instead of just slapping flaps of roast beef on they kinda chop and mince the meat up in a unique way. Improves the experience, I feel. Served warm on wheat with everything (plus full pickle spear) and Jimmy John's has some serious competition, especially at a $5 price point (sign says that's a limited time promotion but it's been going on for some time now).
Rest of the menu looks good and doesn't cost much more but I haven't tried anything but the turkey, which was solid but didn't hook me like the roast beef did.
Almost never busy, either ... seems like they're always more busy with catering orders than with people walking in