Employees were actually helpful! The prices are high but the apparel and merchandise is pretty cool and of decent quality. I found prices similar to what you would pay at most big-box sports stores. The clearance section (where we got our hats and shirts) was 50% off, which made for a good deal. They sell Sun Devils stuff and also baseball stuff during Spring Training. So, if you forgot your Chicago stuff at home, rest assured you can pick some up before going to the games.