Last year this BMW dealership sent out a holiday card to BMW customers with a gift of $50 to use for anything in the store. What a nice gesture for a dealer of high end cars with a high end clientele. I personally purchased a BMW logo golf shirt to show my loyalty as an owner of two BMWs.
This year they sent out a similar $50 card. How nice. It came with a requirement to purchase at least $250 of stuff or services from the dealer.
This from a premium car dealership.