I absolutely love this store! They helped me choose everything I needed to get started before my baby was born. They have never tried to upsell me and they always take the time to answer all of my questions. My baby is now 4 months old and I've gone back to Ella + Elliot for everything I've needed since. Stores like this are a rarity in Toronto. They have a beautiful selection that's not overwhelming for choice. Martha and Christian are fantastic and will always take my call if I need info or have any questions about something I bought or something I'm thinking of buying. Christian has gone above and beyond for me. When my baby was born, I needed a crib right away and he drove to the warehouse himself and brought it in to the store within a couple of hours for us to pick up! I'm a new mom and don't have a lot of time so it's really nice to walk into a store where the sales team knows my name and I trust them to steer me in the right direction instead of simply trying to make a sale. I highly recommend Ella + Elliot!!