This place is a one heck of a gem located in an off-the-street building in the central Phoenix area. Luckily it is just down the street from my parents' home and gave me a good way to find something else to do while I was dealing with their belongings after my father passed on.
The pros:
1. A nice space with tons of the things you loved (or still love) as a kid. You want some obscure items, then you might find them in the building. I saw quite a few things I would have normally purchased had I lived in the area. Unfortunately I didn't want to deal with packing or shipping those items. There were some definite deals that could be made if you did the research before buying.
2. A great overall selection of toys, games, figurines, and comic books. They buy, sell, and I think trade items so the ability to haggle is a plus. It took quite a while to look at most of the items in the place. It's pretty much a small group of dealers who get together to sell what they have without having to have a retail store.
3. Easy to find off of the road. Plenty of parking. One day there was a ton of people there so it was a little chaotic.
The cons:
1. It's pretty much a consortium of small dealers so it can be a little confusing. As for customer service, you pretty much have to go out of your way to get a dealer's attention. You will have to take the time to see everything and when you decide to buy make sure you research the prices. I saw a couple of items that were definitely over-priced but some items that went the opposite direction.
2. If lots of people are inside, then it's crowded so be mindful of your surroundings so you don't knock anything over. I think a move might be in the future based upon the increased popularity of the this space.
Overall I really dig this place. I let me do a lot of window shopping and helped to give me an idea of what I might get the next time I visit Phoenix.