For the record, I never got a pretentious vibe from this place. The staff (ie, the one girl that was there to help me) seemed very friendly and offered some great advice after it became obvious that I had to idea what I was doing when it came to picking out the right beads for my project. She also offered me a glimpse into her social life, by chatting with her friends on her cell phone just loudly enough for me to figure out what her plans were going to be that night.
Also, they had a lot of beautiful beads there.