I love this store, and it's my primary place to shop.
The produce prices are MUCH lower than the mainstream stores. Sometimes by half. Other items vary, and there are some very expensive foofoo specialty products too, but the day to day staples are always well priced. Back to the produce, it's always very fresh.
Customer service is exceptional. Everyone really seems to love the customers. Employees jump to help if you ask, and show you were things are instead of just pointing. They've gone in the back to get better produce when I grabbed the last item left and they saw it was a little wilted.
The selection of bulk products is excellent, and also well priced.