White provides a very relaxing, stress-free experience for trying on dresses.
You're given a private room with a consultant to try on dresses. The consultant we were with was very knowledgeable and had great suggestions.
Although the dresses are pricier than a lot of other stores, there were a lot of dresses within my price range and the consultant new exactly which ones to show me.
I was worried that the staff might be a little intimidating or snobby but that wasn't the case at all! overall it was a very pleasant experience!