Sad... an aging venue that charges Lambeau Field prices with little to get excited about.
Anyone who took AP Microecon in high school would do a better job running Alliant Energy Center operations. Rather than charging reasonable prices to attract more diverse customers, AEC charges exorbitant prices to a shrinking pool. The problem with this strategy is that you alienate the small base who don't return and do not recommend the experience to others.
Their pricing is highly inflated given that nicer venues like the Kohl Center and Camp Randall are a stone's throw away. They're definitely in a league of their own compared to AEC's "rustic" experience.
Parking = $7
Hot dog = $4
Reg Beer = $6
The West lobby had maybe three overhead lights on and only one window for Will Call, which had a line 10-people deep. The other two ticketing windows had no customers and they refused to issue Will Call tickets.
The public areas (and bathrooms) are ideal for a slasher film or Walking Dead location: off-yellow painted walls offset the intensely sharp fluorescent lighting with a repeating pattern of dark stairwells and rolled-down metal gates manned by elderly ushers.
Perhaps a new business opportunity to pay the electricity bills? Or you can just start charging $4.50 for hot dogs next year and call it a day.