The first time I came here was last May (2015) when the hype was at it's peak. I waited 2 hours to get to purchase the cheesecake that everyone was talking about.
I recently came here on the weekend and noticed that the hype seems to have died down. It was surprising to be able to get a cheesecake within a 10 minute timeframe.
As for the cheesecake itself, I noticed that not much has changed since then and that's ok. The cake is very different than the typical Western cheesecake fare.
It is very soft and it has a buttery taste that's not too sweet. It feels like you're biting into a tasty cloud.
I've also tried the Matcha one too which I didn't like as much despite my love for all things matcha. The lineup is definitely smaller on the Matcha cake side too.
On a final note, it's about 10 dollars for a 6-inch cake which is a bit on the pricey side.
However, it does a decent job of being filling as it's quite rich. I was satisfied with two slices.
Is it worth waiting more than 10 minutes for? Probably not.
Will you like it more than "regular" cheesecake? Depends but it is worth trying out at least once as I am confident it has a taste unlike anything you've ever had before.