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| - I don't know how anyone doesn't love an Apple Store! It's like a technology playground inside. You may have to pay more for Apple products, but the customer service is second to none. Let me explain through my story as briefly as I can....
My girlfriend's iPhone 3GS died. It worked fine at 3:30pm Friday afternoon, but when we got home and she took it out of pocket at 8:00pm it was dead. She called AT&T to look into what she could. She argued with a customer service person (they were worthless since her contract wasn't up for renewal for 10 more days.. she pointed out that it would be cheaper to cancel her plan and get a new iPhone 4 through Verizon, and they still wouldn't budge). They even blamed Apple for not being able to be more flexible, but we soon learned that was simply passing the buck.
The next morning we called Apple. Even being on hold with Apple is a better experience. The music is a pleasant mix, mostly from the 60's and 70's (a lot of Beatles!), and a recording consistently told you the exact number of calls ahead of us. We spoke to someone who arranged an appointment at the Genius bar, told us they'd look at it for free and find a solution even though the phone was past its warranty and she didn't purchase AppleCare. We even ended up running late, and it turns out it's really easy to schedule and reschedule appointments on the store's web site.
At the bar, we happened to get the same guy we spoke to on the phone. He was obviously one of the better people in the store (I wish I could remember his name because he deserves high praise), because other Geniuses kept asking him questions to help their customers. He found that there was nothing he could do for the phone, so he called it a battery swap, gave my girlfriend a brand new iPhone 3GS, and swapped out the SIM Card, so we wouldn't have to renew her contract. That was just $80 (vs the hundreds that AT&T wanted to charge).
In addition to this, I walked around the store and enjoyed looking at all the products, and talking to several employees about them. The place was slammed but there were dozens of employees standing around, each of them either showing a group how to use something, or just striking up random conversations with customers. All of them look genuinely happy to be working there (unlike most retail stores), and none of them pressured you into doing anything else other than browsing.
With the exception of an old iPod, I don't actually own any Apple products at this time. But I've been looking into getting a new laptop, and now I know I'm getting a MacBook.
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