The place is bright and all sparkly-new. The people there are super-friendly and nice. All smiles and hellos, and the service is spot-on. However, it's a shame that the burger is so... meh. I had the Signature Burger, which had a 6oz burger with cheddar and "Hero Sauce." While the patty is fairly juicy, and I like the fact that the beef is supposed to be "free-range" and sustainable, I find it weird that the patty is obviously factory-produced and perfectly round. It doesn't taste as fresh and meaty as I would expect from a restaurant that places so much emphasis on their meat. On the other hand, the seeded egg bun was soft and warm (are you listening, Gourmet Burger Co? YOUR COLD BUNS LEAVE ME COLD!). Anyway, next time I go to Hero, maybe I'll try something other than a beef burger; they offer veggie burgers and chicken breast sandwiches.
I like the fact that the packaging is sustainable. Halal? Heck yeah! And did I mention that the people that work there are really nice? I just wish the burger was better.