Concept is truly cool, but the food items do not fit the theme in my opinion. Sure, there are fish options, but where are the s'mores desserts (not alcoholic drink), where is the potato salad, hot dogs, brats, chili, beans, corn on the cob? The chili fries aren't even fries with chili drenched on top of them. It is a chili powder...wow.
I think that with some modifications, it would really be a hit. Just a suggestion.