It's not a fancy upscale grocery store, but they have an amazing selection and unbeatable prices. I used to dread shopping here because of the size, but now that my kids are older and I know where most everything is, it's fine. I actually enjoy shopping here now because I feel like I know some of the employees and I like the background music they play. I often see a friend or acquaintance shopping, too. Lines aren't bad on a weekday. Would never shop on a weekend due to the crowds. I only come once a week since it's a little far from home. If I end up needing to shop somewhere else on occasion, it nearly kills me to see the prices people pay at a regular grocery store. I wish the liquor store wasn't so far away from the rest of the groceries. I would probably go there more often if I didn't have to deal with a separate check-out.
Just go there. The prices and selection are worth it.