I don't get the fad? The bread is just ok and the fillings are piteful. They don't have very many veggie options to make your sub a little more hearty. The chip flavors are strictly their brand and could use more variety. It's a bit expensive, about $10 for a medium with chips and small drink, compared to it's competitors. I'd rather do firehouse and get a meaty sub then just some bread. I do have to give them props for fast service, clean restaurant and delivery!