When you go to regular grocery store to the frozen fruit section they are going to have 6 ounce bags for anywhere between $4-6. Here I can buy bags of strawberries and other fruits for $1- I drink tons of smoothies every single day so this is a big deal for me. My favorite thing about the store is the fact that they have some groceries. Some items are way cheaper than what you would get at a regular grocery store including avocados! I usually leave spending only $20- and very happy.