I love this place, and their owner deserves a citizen of the year award in Tempe. The work and money and time he's plowed into getting this off the ground in a crappy economy is almost heroic. And he's such a nice guy! This place is three stars for what it currently is and five stars for its potential and current upward trajectory - it gets better each month.
OK - it needs even more selections (not that the current selection is bad), it needs even more fresh produce (so tricky because it's all local and organic and spoils quickly if not bought - so I'm sympathetic to their plight), and needs a prepared foods section (they'd make a ton on this I think). And the checkout folks need to be a little less hipster fabulous and a little quicker to stop eating their snacks and/or talking on their cells and just ring you the hell up.
Support this place my fellow Tempeans - it's a very cool little store and will only get much better if you support them with your dollars!