I've been a Ulta club member since 2003. Having been to several locations in AZ and other states. Platinum perks are cool and I enjoy the free products and discounts on supplies. My cons for this location are that they usually only have one of each product I want to buy so I can never stock up and that they do not carry LancĂ´me base or eyebrow pencils and as my previous review complained some of their products are very close to the floor.