Helpful, knowledgable, not all about just selling you a system. Plus, since they are a local dealer, more of the money you spend stays in our community instead of being sent to Cupertino.
One unique thing I have found as a tentative swithcer from PCs is that they actually have systems with both OSX and Windows loaded so you can take a test drive and experience how things work. You'll never find that at the Apple Stores.