I've eaten at other First Watch restaurants before, and I think this one (being so new) is the prettiest! Very hipster with the wood accents and open, bright setting. All of the ones I've seen have a large communal table, in case the wait is too long and you want to grab open seating there.
I love the menu options (healthy and lunch options are both included, not just breakfast) and the food is always good. It was super busy when we visited (Black Friday) but once our server got to us everything was smooth.
I think First Watch is the best of the breakfast chains these days. We like First Watch and Cracker Barrel both, but Cracker Barrel is a little more traditional and less heathy. I'd always choose First Watch over IHOP or others for breakfast, or even breakfast for lunch.