I walked pass this place three times while working during the day and there was always a lineup of about 30-40 people. After going for a late dinner, we walked past here and there was only about 10 people in line (9:40pm) so we decided to line up.
After a half hour wait, we finally got our cheesecake and were about to see if the wait was worth it. So...the cheesecake was fluffy, hot, and tasty. But I would have a hard time waiting for it during the day when the lines are four times as long.
I can say I tasted the cheesecake and was very satisfied, but that was the last time I will wait for it. That being said, it is one of the better cheesecakes I have tried.