This place is one of the most amazing and well designed stores in the city! So much to look at and so many details to their attractions / displays. 5 star for the interior design and floor planning!
Kids love going here to look at all the cool stuff... As a result I always leave with some sort of purchase. Plus they have an area tucked to the side where you can sit and enjoy some fudge, ice cream, hot dogs, etc. for a good price.
Overall, the items in the store can be pricey but I guess it goes with the territory when they invested so much into the shopping experience. They have things here that you can't find at other places.
Side note:
I know it's not christmas, but if you have kids, you definitely need to take them here in December and take advantage of the Christmas kids area with games and activities...and a free photo with Santa Clause.